UNITING COMMUNITY AND COMMERCE

Marketing and Communication strategies for commercial entertainment and arts organizations that turns strategy into action.

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ART IS AT ITS MOST POWERFUL WHEN IT BRINGS PEOPLE TOGETHER

Third Spaces are where we choose to gather beyond home or work — places where we find people who share our interests, our curiosity, and our desire to experience something together.

A theater, concert venue, gallery, museum, performance space, or cultural institution can give someone a reason to get off the couch, show up, and be part of something.

With over 15 years of experience across commercial live entertainment, arts and culture organizations, film and television and national non-profits, founder Rian Durham creates and guides the tactics that inspire people to find their Third Space.

That’s what 3rd space does and what we want to do with you. 

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How we work together

  • Translating business, revenue, and organizational goals into focused marketing plans.

  • Developing an overarching brand strategy including consumer messaging strategy, visual identity consultation and owned and earned media strategies that communicate the values of your brand.

  • Crafting a paid campaign through both traditional and digital media to reach consumers in the right way and the right place.

  • One person to manage the multiple media, press, influencer and social agencies who will tactically execute the day to day work to take that monumental task off your plate.

  • Identifying who you need in the room, how to reach them, and how to build relationships beyond a single transaction.

  • Connecting audience insight, positioning, creative, media, content, and campaign decisions to demand and sales.

  • Finding opportunities to expand reach, increase frequency, deepen loyalty, and create more sustainable audience and revenue pipelines.

  • Senior oversight for openings, launches, announcements, major campaigns, and other high-stakes moments.

ABOUT ME

Rian Durham has over 15 years of experience leading award-winning campaigns and projects for Broadway productions, regional theaters, arts and culture institutions, major film and television studios and national mission based advocacy organizations. In addition to his work as a marketer and strategic business leader, he has produced and raised financing for commercial theatrical productions and independent film projects and built fundraising campaigns for both.

His passion is the convergence of art and commerce and he brings a strong business focus on financial and marketing performance alongside a genuine passion for the transformative power of live experiences. Rian holds an MBA with an emphasis in Ethical Leadership from Marist University and remains driven by curiosity about what’s next for the industry and enjoys connecting with others who are eager to explore it.

Some of Rian’s previous work includes

  • 25 Broadway productions including original musicals, star studded revivals and IP based adaptations including Tony Award winners The Outsiders, Maybe Happy Ending, Kimberly Akimbo, Purpose, Topdog/Underdog and The Band’s Visit

  • Over 11 years working with the global phenomenon WICKED (Broadway and National Tour)

  • Single ticket, subscription and donor campaigns for cultural institutions

  • Pre-Broadway consulting for out of town tryouts alongside major regional theaters

  • Off-Broadway commercial theater and national tours (including sold out runs of 44 The Obama Musical in Chicago, LA, DC and NYC)

  • Donation and advocacy campaigns that raised more than $250 million dollars during the Covid-19 pandemic for major NGOs

  • Multiple Clio Award winning creative campaigns across live entertainment

  • Social media, content and experiential activations for tentpole programming at TV Networks and Film Studio

WORKING PHILOSOPHY

I value time. Our time should be spent making decisions, solving problems, and moving the work forward — not sitting through status updates that could have been an email.

I choose fit over volume. I only take on work where I believe I can make a meaningful difference. I'm perfect for some problems. I'm not right for others. I'll tell you which one yours is.

I don't bullshit. I don't believe in placating people or papering over a problem. I'd rather understand what's actually happening, decide what we're going to do about it, and move forward.

I show up. I want to be alongside you throughout the work — not disappear after the strategy deck is delivered.

Let’s chat

I love connecting with people who share the same passion for what creative endeavors can do - even if we don’t end up working together, I want to hear from you!